In the 'Spirit' of things?

Wednesday, June 23, 2010

Or not so much.

Spirit airlines has made the news with a new controversial advertisement displayed on their webpage. It is making light of the BP oil spill. Have a quick look for yourself.

There are multiple slides with this particular slogan, Check out the oil on our beach' for Cancun and Puerto Rico. 

It ends with a picture of two sunscreen bottles, conveniently green and yellow, that say Best Protection. 

There has been a lot of talk about this ad today and the mixed reviews it is getting. The airlines issued a statement that is visible on their page after you click through the ad.  

"It is unfortunate that some have misunderstood our intention with today’s beach promotion. We are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots."

Now some local residents in Florida are praising the airlines for reminding people that it is still a great place to visit. And thanking Spirit airlines for trying to continue tourism in spite of the oil spill. But many news outlets and bloggers are voicing their opinions. And it is definitely not praise that is coming out of their mouths. 

Majority are critical of the ad and it appears this isn't the first time Spirit has been in the news for their less than tactful advertisements. 

Here Spirit defended this ad saying they weren't aware what the term MILF meant.

And this one was right after the Tiger Woods scandal. 

So it is your call but it seems Spirit finds any controversial topic and makes light of it to gain attention. Does it work? Well, I know it got my attention I just don't know if I would fly their airline.

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