Toilet paper, a Sign the Economy is Improving

Wednesday, June 30, 2010

Weird, right?

I came across this article earlier on javascript:mox();--(it is an article i promise! won't let me change the name)

Obviously, the idea of toilet paper showing what condition our economy is in intrigued me. After reading the article it makes total sense. It basically says that when the economy started to get bad, people were shifting from name brand toilet paper to store brand. Or from two-ply to one-ply to save money. 

It seems that the sales have started to shift back to buying name brands like Charmin and Quilted Northern. 

"A shift from one-ply to two-ply (and now three-ply) may not seem significant. But to ignore it is to miss an important point: Because people are literally flushing the money they spend on these products down the toilet, spending habits in this very personal area can reveal important clues about the financial health of shoppers. And that reflects on the growth potential for the economy and the stock market as a whole. It all depends on how the roll turns, and it's definitely turning."

The first ever 3-ply toilet paper has also been introduced by Quilted Northern, the ultra plush. You've seen the commercials, wanting everything to be ultra plush with the slippers, bathrobe and over sized Q-tip. This was taking a gamble but it seems that it has paid off as people are more interested in introducing the luxuries back into their bathroom experience than their kitchen as their financial situation increases. 

Now that it has been brought to my attention, this makes perfect sense. Everyone needs toilet paper. Just seeing what is bought from the majority is a genius way to see how people are starting to get back on their feet financially. Definitely a good article.

"Like when I'm in the bathroom looking at my toilet paper, I'm like Wow! That's toilet paper? I don't know if we appreciate how much we have. I just want a few things I can treasure. So the things I do have, I'll appreciate - like toilet paper. Just the other day, I said to Jennifer [Rubin], 'Hey Jennifer, maybe we should stop using toilet paper'. We decided to thank the toilet paper instead, so that's what I do when I leave the bathroom. Thank the toilet paper."-Alicia Silverstone

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