Oh Netflix

Monday, September 19, 2011

It is more than time for me to give my two sense into this whole Netflix situation. Especially after the email I received from Netflix's own CEO.

It went a little something like this...
"I messed up. I owe you an explanation.

It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming and the price changes. That was certainly not our intent, and I offer my sincere apology. Let me explain what we are doing.
So we realized that streaming and DVD by mail are really becoming two different businesses, with very different cost structures, that need to be marketed differently, and we need to let each grow and operate independently.

It’s hard to write this after over 10 years of mailing DVDs with pride, but we think it is necessary: In a few weeks, we will rename our DVD by mail service to “Qwikster”. We chose the name Qwikster because it refers to quick delivery. We will keep the name “Netflix” for streaming."

To summarize...the Netflix we have grown to love will now be Qwikster and the Netflix will only apply to the streaming protion. Two different businesses. Two different websites. Two different ques. 

The question being...why would I want to have this hassle of having to access two different sites instead of the one? Oh, Netflix/Qwikster you did not think this through.

Their estimated subscribers dropped 10,000 in the last month...I have a feeling it will go down even more after this announcement. I will be one of them.

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